How the company began.
The founder story explains why the later cars took the form they did.
Lexus through time.
Read the company as a sequence of engineering, design and business decisions.
Every model gets a plaque.
An image on the right, a concise interpretation on the left and a clear statement of why the car belongs in the chronology. Missing images fall back gracefully until you upload the WebP.
1990s
6 modelsES
Discovery Timeline model-nameplate record. US catalogue observation.

LS
Discovery Timeline model-nameplate record. US catalogue observation.

SC
Discovery Timeline model-nameplate record. US catalogue observation.

GS
Discovery Timeline model-nameplate record. US catalogue observation.

LX
Discovery Timeline model-nameplate record. US catalogue observation.

RX
Discovery Timeline model-nameplate record. US catalogue observation.

2000s
3 modelsIS
Discovery Timeline model-nameplate record. US catalogue observation.

GX
Discovery Timeline model-nameplate record. US catalogue observation.

IS F
Discovery Timeline model-nameplate record. US catalogue observation.

2010s
7 modelsHS
Discovery Timeline model-nameplate record. US catalogue observation.

CT
Discovery Timeline model-nameplate record. US catalogue observation.

LFA
Discovery Timeline model-nameplate record. US catalogue observation.

NX
Discovery Timeline model-nameplate record. US catalogue observation.

RC
Discovery Timeline model-nameplate record. US catalogue observation.

LC
Discovery Timeline model-nameplate record. US catalogue observation.

UX
Discovery Timeline model-nameplate record. US catalogue observation.

2020s
2 modelsRZ
Discovery Timeline model-nameplate record. US catalogue observation.

TX
Discovery Timeline model-nameplate record. US catalogue observation.
